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STRIVING FOR BETTER USER EXPERIENCE?

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SERVICES.

Digital Consulting. Beratung.

DIGITAL CONSULTING.

  • Strategic thinking with digital expertise
  • Integrated approach for 360 degree brand communications 
  • UX lead skills and experience with national and international accounts
  • Team management and coaching
  • Pitch support
UX. Concept.

UX CONCEPT.

  • UX strategy
  • Service design
  • Interaction design
  • Usability review
  • Research
  • Use cases 
  • User journeys
  • Personas
  • Concept copy writing
  • Uselab guidelines & support
  • Basic concept

Information Architecture. IA.

INFORMATION ARCHITECTURE.

  • Content inventory
  • Wireframes
  • Prototyping 
  • Clickdummy
  • SWOT
  • Sitemap
  • Detailed concept & specifications

Workshops. Workshop Design.

WORKSHOPS.

  • Workshop design 
  • Strategy & stakeholder workshops
  • UX  workshops
  • Content workshops
  • Team coaching

Presentation.

PRESENTATION.

  • Strong presentation skills
  • Experienced in customer presentations and brand communication 

TOOLS & QUALIFICATIONS.

Axure, Balsamiq, InVision, Keynote, MS-Office, Omnigraffle, Pidoco, Photoshop, Sketch

Axure Mobile Prototyping Certificate | Axure Advanced Certificate | Axure Basic Certificate | Usability Foundation Certificate

CHARACTERISTICS.


Heidrun Hartl, Freelance UX & Service Designer in Berlin/Brandenburg.

Like many others in the dot com business I started in the middle of the nineties - as most of those early digitals as an autodidact, before I have been a qualified clothing engineer  - btw, always fun to ask other digital seniors what they had actually been studying.

I have been able to witness the ups and downs of this new industry, and spent exciting years as a leading manager in various agencies with national and international clients and brands. I am specialised in digital concept development, UX design and usability: from unique idea to creative concept to wireframe and prototype as the masterplan for web designers and programmers.

What has never changed:  without 'Joy of Use' no users - regardless of platforms, new devices, application or uniqueness of a product. To me it's always a great experience to dive into the user's mindset, a challenge that never will end. Stay curious!
Heidrun Hartl


BRANDS. LINES. EXPERTISE.

Automotive

  • Citroën
  • Peugeot

Manufacturing

  • Nordenia
  • Schüco International
  • ThyssenKrupp

Beauty

  • Lancaster Group
  • L’Oréal
  • Vichy

Fashion

  • Annette Görtz
  • Calida
  • Esprit Europe
  • JOOP!

Civil Services & Organisations

  • Bundesministerium für Umwelt, Naturschutz, Bau und Reaktorsicherheit
  • Bundesministerium der Verteidigung
  • International Tracing Service
  • SCHAU HIN!

IT & Consumer Electronics

  • IBM
  • IFA Berlin
  • Intel
  • LG Electronics
  • SAP
  • Sony
  • T-Systems

Finance & Insurance

  • AachenMünchener
  • IKB Bank
  • KfW Bankengruppe

Energy

  • RWE Trading
  • Vattenfall 
  • yello

FMCG & Retail

  • Aptamil
  • Danone 
  • Eckes-Granini
  • Finnern Pet Food
  • NETTO
  • Reckitt Benckiser
  • Subway

Healthcare

  • Altana Pharma
  • Danone Medical
  • Sanofi Aventis
  • Zeiss

Publishing & Media

  • Hubert Burda Media
  • Lisa
  • Medienboard Berlin Brandenburg

SAY HELLO.

Contact


IMPRINT.

Heidrun Hartl

Eulenkamp 2

D - 14552 Michendorf OT Wilhelmshorst

M +49 [0]173 98 58 999 

E post[at]hartl-ohne-e.de

USt.-IdNr.: DE284330406

© Copyright 2017  

Heidrun Hartl.

All rights reserved.

Liability for links.

This website may contain hyperlinks to external websites of third parties on whose content I don't have any influence. The respective providers or operators of these pages are solely and always responsible for the content found on the linked pages. No liability is assumed for the content and the correctness of the information of linked sites.

Copyright.

All contents on these page are subject to German copyright law. The copying, processing, distribution and any kind of exploitation outside require the written consent of the respective author or creator. All brands mentioned on this page are subject of the respective trademark laws and the rights of the respective copyright owners.

Data protection.

The use of my website is normally possible without giving personal data. I would like to point out that the data transmission on the Internet (for example, by e-mail communication) can have security gaps. A complete protection of the data against access by third parties is not possible. All personal data is saved only during the time required to serve your indicated purpose.

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